Cookies generally are used to perform one or all of the following :

  • Authentication : Cookies help websites determine if a user is logged in, and then deliver the right experience and features to that unique user.
  • Security : Cookies help impose security measures on a website. They also help detect unusual and suspicious activities.
  • Performance : Cookies help website learn how services work for different people and how to route traffic between servers.
  • Analytics and Research : Websites and apps use cookies to learn which of their services are most used. This helps determine what to improve, what to remove and what to leave the same.

- NeuroStorm